Haven’t I Seen You Before?

Would you believe that there will be yet another Three Musketeers film? It’s true. This version stars Orlando Bloom and Milla Jovovich and was directed by Paul W.S. Anderson. The movie is scheduled for release on October 11, 2011. An image of the movie poster is floating around cyberspace and chatter on it is mixed. There are comments from those who like it, saying that it recalls a time when movie posters were drawn. Comments from those who don’t like it range from “Blah” and “Lame” to “Too busy for this poster. My eyes are all over the place!!!” As for me, I like the compositional style, I just don’t like the look of those in the poster. They have a going through the motions/ “I’m just here for the check” look. Below is the poster.

Moving right along, a recent story in the Times of India was about two movie posters. In particular, how a Bollywood movie poster for Murder 2 was very similar to Lars won Trier’s Antichrist. Both posters featured arms entangled in twisted branches and if there weren’t an Internet either no one would call attention to it or the attention would come much later. Anyway, below are the two posters in question.

What’s going on here? Has Hollywood’s current recycling kick spread to posters? Actually no. The reuse/repurposing of compositional and artistic styles has been going on since before the Renaissance. Both Michelangelo and Leonardo DaVinci influenced Raphael. Henri Matisse and pre-Roman Iberian sculpture influenced Picasso. A can of soup influenced Andy Warhol. I would go on but you get the idea.

So, it’s not a case of movie posters artists getting lazy, they are taking part of a long tradition of artists seeing something that they like and incorporating it. What separates art from a mere copy  is when the artist uses a technique in such a way that it becomes a part of his or her signature style. Of course, with the above-mentioned Three Musketeers poster, sometimes taking elements from the past doesn’t always work. That’s why talent is so important. No matter what the tools he or she uses, whether photography, computer generated images or acrylic paint, the true talent of an artist shines through. Think of the movie posters for Back to the Future and Mystic River (seen below and created by Drew Struzen and Bill Gold, respectively). One is drawn and one is photographed, yet they are great posters because two excellent artists created them.

 

 

 

 

 

 

 

 

 

 

Therefore, if the artist is good—a movie poster is a thing of beauty. If the artist is bad, the movie poster is lambasted throughout the Internet.

Keep this in mind the next time you look at a vaguely familiar movie poster.

Sources:
http://www.flix66.com/2011/06/09/logan-lerman-and-orlando-bloom-look-awful-in-new-poster-for-the-three-musketeers/

http://www.movieweb.com/news/the-three-musketeers-poster

http://articles.timesofindia.indiatimes.com/2011-06-09/news-interviews/29637659_1_poster-mohit-suri-trier

http://www.artchive.com/artchive/R/raphael.html

http://www.artchive.com/artchive/P/picasso.html

http://www.drewstruzan.com/illustrated/portfolio/?fa=medium&gid=686&mp&gallerystart=1&pagestart=1&type=mp&gs=1

http://www.hollywoodreporter.com/news/secrets-hollywood-s-greatest-movie-188670

Interactive Movie Posters

Someone once said that the only constant in life is change. The same can be said about movie posters.

What am I talking about?

Since the beginning of motion pictures, movie posters have been made of paper. The dimensions and artistic styles have changed over the years, yet paper was the dominant medium. That is until recently. Technology has advanced to the point where movie posters are no longer just static images. I wrote about this development in my blog entry of December 16, 2009 called Living Movie Posters. Yet, what I wrote in 2009 isn’t the end word on the evolution of movie posters.

You mean there’s more?

Of course there’s more.

A recent issue of Pocket Lint, a gadget news and review website based in the UK, had an article about Warner Brothers releasing a smart phone app, which can be used to unlock audio samples, visual animations and other features locked in images from the upcoming Green Lantern film. App was created by a company called Zappar and it created “hot spots” in the poster that can be tapped to allow a smart phone owner with this app to access these goodies.

What if you don’t have a smart phone? Well, on one hand you’re going to miss out; on the other hand are other ways movie posters are evolving. One way is digital signage. Digitimes, an English language website that covers Taiwan’s IT industry, ran a short piece about how digital signage is being used in the Phillipines. One digital sign company called Cayin has 22 of its digital signs in select Filipino movie theaters. These signs are used to display movie posters, trailers, film synopses, rating, screening times, and even promotions. Before the digital signs came along, movie theater employees would use PowerPoint presentations and that limited them to a single layout without show times.

These two developments show how technology is playing a part in the evolution of movie posters. From static displays on paper to dynamic images rendered via a smart phone, movie posters are become more than just advertisements and more than just art; they are becoming experiences in and of themselves. What’s next? I have a feeling we’ll find out very soon and it will have a certain cache of coolness. After all, if it wasn’t cool, no one would want to be associated with it.

Sources:
http://www.pocket-lint.com/news/40253/greenlantern-augmented-reality-app-launches

http://www.digitimes.com/supply_chain_window/story.asp?datepublish=2011/06/07&pages=PR&seq=209

My Moviegoing Pet Peeves

The Flavorwire blog put up a list of what not to do when going to the movies. This came about after news about a patron who was kicked out of a movie theater for texting, even though she was warned repeatedly to stop. Well, that got the wheels in my brain turning. (Uh-oh, you must be saying now). So, here are a list of my moviegoing pet peeves.

Comments about the action/characters/plot during the movie
In December 2010, I took my nephew to see Tangled. In one scene Rapunzel’s boyfriend is mortally wounded by the evil stepmother. As he lay dying, one person in the theater blurred out, “He can’t die. This is Disney.” Yes, I was thinking that too, still that comment ruined the suspense. Of course, there are films where audience participation is a part of the experience (i.e. The Rocky Horror Picture Show, campy B-movies) and, I admit it, I blurted out “Do something!” during a key scene in Return of the Jedi when Darth Vader looked on as Luke Skywalker was being zapped by the Emperor. Still, loads of people worked very hard to make the film you are watching believeable. Also, loads of people gave up their hard earned cash for a few hours of escape from their troubles.  Don’t ruin it for both parties. During the movie, keep your comments to yourself. Loads of people will be very grateful.

Overpriced snacks
Yes, the movie theaters make their money on the concessions, not on the box office. Still, do they have to charge so much for a small tub of popcorn and a drink. Also, do they have to sell such big tubs of popcorn and buckets of soft drink? Consuming oversized portions is one reason why so many are obese in the U.S. So, theater companies, redo your product mix. Go easy on the portions and how about offering some healthy snacks for a change, such as granola, dried fruit, maybe even sushi would be nice.

Sticky Floors
This peeve is directed at both movie theater management and the moviegoer. To the moviegoer, if you must get the supersized soft drink and the humungous tub of popcorn special, please be careful. Some of us, present company included, like to get moderately dressed up for the movies (nice shirt, nice pair of jeans or khakis, nice shoes). We don’t like having to either wade through sticky and crunchy floors, or fall victim to someone else’s carelessness and mess up our nice shirt, jeans, khakis and shoes. To the movie theater management, please remind your staff on the importance of keeping the movie theater clean. Not only will doing that improve the moviegoing experience for the patron, but it could also reduce the risk of lawsuits from people who slip, fall and injure themselves on sticky and crunchy floors.

Well, those are my pet peeves. What about you, gentle reader? Do you have any pet peeves regarding the moviegoing experience that you would like to share? Leave a comment and if I get enough peeves, I’ll share them in a future entry.

AWESOME! More Championing of Originality

If you are a regular reader of this blog, you know that lately I’ve lamented over the lack of originality in Hollywood. Now I want to highlight someone who is throwing a spotlight on originality. His name is Josh Goldbloom and he is the mastermind of Philadelphia’s Awesome Fest, a regular weekly showing of independent films and oldies but goodies like Goonies and E.T.: The Extraterrestial at various locations in Philadelphia.

Goldbloom was inspired to start the Awesome Fest when he visited Philadelphia’s Piazza at Schmidt’s, an 80,000 square foot open-air plaza that is surrounded by both retail establishments and residences. Goldbloom noticed that the Piazza has a 40-foot HD LED screen and he thought, “…[S]omeone’s gotta take control of that screen.” So, he set up a meeting with the management firm of the Piazza at Schmidt’s, pitched the idea of hosting free outdoor screenings of independent films at the Piazza and the rest is history.

Yippee, more one champion of originality. While it can be fun to see a movie based on an old television show or to see a remake of an older film, there comes a point where the remake/reboot/re-imagining gets old and something that is truly new needs to come along. That’s where people like Goldbloom come in, since they take a chance to spotlight people working outside of the studios and give these filmmakers the exposure they need. This ultimately leads to more funding for the filmmakers, so they can make more films.

“My goal is to turn Philadelphia into the Hollywood of the East Coast,” Goldbloom said in a June 2, 2011 Northeast Times (Philadelphia) interview. “It’s not just me, there are plenty of others creating stuff like this.”  In fact, Goldbloom has partnered with New York City based Rooftop Films to not only bring independent films to Philadelphia, but to create events based on the films. For example, if there is going to be a video game documentary, then the Piazza will be one giant video game. In other words, you’ll do more than just show up and watch a film. Rather, the viewer becomes a participant at an Awesome Fest showing.

It is film festivals like the Awesome Fest that will bring the work of independent filmmakers to a wider audience and could possibly be the thing that starts breaking Hollywood’s current recycling habit.

Hey, a gal can dream, can’t she?

To learn more go to: http://www.theawesomefest.com/

Sources:
http://www.bsmphilly.com/star-home-news/northern-liberties/3129-piazza-gets-039-awesome-039-summer-film-line-up.html

http://www.atthepiazza.com/about-the-piazza.html

http://www.theawesomefest.com/

Summer of the Comic Book Movie

Yes, summer means longer days, school being out, vacations and blockbuster movies. Yet, this summer the studios will be putting out six, count’em six, movies based on comic books/graphic novels. What gives? There was a time when comic books were considered a sign of the downfall of civilization and were blamed for corrupting young minds. Even Stan Lee, the creator of Spiderman, Thor and other superheroes of the Marvel Comics universe, didn’t think too highly of comic books when he first started out. He became a comic book writer because he needed the money and Timely Comics, which later became Marvel, paid him very well for his work. Yet, many years later both he and movie studio executives realized that there’s storytelling gold in comic books. They have action, drama and a love story for when there’s a lull in the action.

Still, if there is going to be a superhero movie during the summer blockbuster season, there is usually one maybe two, not six. Well, here are my theories on the increase, at least for the summer of 2011, of superhero movies:

It’s still the economy, stupid.
Last summer people wanted to escape the recession with animated films, this year the escape “vehicle” is the superhero movie. While last year moviegoers wanted reminders of childhood, this year they want a hero to save them from unemployment and home foreclosure. Unfortunately, superheroes can’t do much about those things, but it is fun to imagine that they could. After all, the U.S. is still in the grips of a recession and escapist films have traditionally done well during difficult times. Last year’s summer blockbuster movie season saw $4.05 billion worth of ticket sales, so the studios must be doing something right.

They get the job done.
Why do people want a superhero? Because a superhero gets the job done. Superheroes get the bad guy without so much of a grumble and they do it with style. Just look at Superman, Batman Spiderman, Ironman and the like. They either have gadgets, strength or a little of both and they get the villain. Crime will not pay if a superhero is on the case.

The story of the superhero goes waaay back.
If you think the superhero story is a 20^th century invention, think again. Stories such as Hercules and Samson show how far back the idea of a superhero goes—and those are just from the Western culture. Other cultures have their stories of someone who can perform amazing feats of strength for the good of a community. People all around the world and in all times have had to deal with evil and injustice, so it is no wonder that stories of a person with both amazing physical strength and the will to fight the good fight were told. They were and still are exercises in fantasy and an inspiration for others to fight the good fight, as well.

As for which superhero movies will be very successful and which ones will just bomb, I’ll most likely write about that in a future blog entry.

Sources:
http://www.reelzchannel.com/article/1082/summer-2011-preview-20-movies-well-be-talking-about-next-year/

Cantu, Hector, Heritage Magazine “Stan the Creator” Fall 2008, pg. 52

http://www.variety.com/article/VR1118023577.html?categoryid=1237&cs=1