Posts Tagged ‘Technology’

Enough with the Apps, Already

October 20, 2011

As if there aren’t enough apps for smart phones and tablet computers, apps maker Riot, the creator of Converse for the iPad and Shaken for the iPhone, has made the Showreel app, which allows an iPad owner to view movie trailers in HD. The viewer scrolls through a tray with images of movie posters at the bottom of the screen to view a trailer.  The trailers are limited to about 15 to 18 of the best that week as picked by the developers at Riot. This movie trailer app also features the year of release, tagline, short description, credits, MPAA rating and copyright information. It costs $2.99 at the Apps Store and is available for iPads running iOS 4.3 or later operating system.

As you can guess from the title, I’m not exactly going to rush out and get this app. After all, what’s the point of this other than to waste time. Isn’t it bad enough that the Internet is littered with social networking sites, social media sites and plain ol’ websites that we visit for no other reason, than for the sake of filling the dull moments of our lives with entertainment. Now movie trailers have been added to the list.

Also, having movie trailers available so easily takes away the specialness of them. What makes going to the movies so special, despite there being so many entertainment options available, is that they are larger than life. Going to see a movie in a movie theater means leaving behind all that is familiar and being immersed in another world for a while and yes, the trailers are a part of that fantasy world. If you put a movie trailer on an iPad, then it just becomes something you look at while you are waiting at the dentist’s office or worse, it will become another way for tech heads to compete with each other, as in “My smart phone is smarter than your smart phone. Mine plays HD movie trailers. Yours doesn’t even pick up You-Tube.”

So, don’t reduce movie trailers to something equivalent to waiting room entertainment. Keep the specialness, don’t get a movie trailer app. If do happen to have a movie trailer app, don’t watch in waiting rooms. Go home and try to recreate the theater experience as you watch it. You know, pop some popcorn, dim the lights and watch the movie trailer that way. Don’t let technology that is easily available take away your sense of awe and appreciation. After all, there’s more to life than searching for the latest app.

Note: The mention of the apps maker in this blog entry was done for informational purposes. It was not an endorsement of the apps maker.

Source:
http://thenextweb.com/apps/2011/09/27/showreel-brings-the-latest-and-greatest-movie-trailers-to-your-ipad-in-gorgeous-hd/

Advertisements

If Something Is Too Good…

July 7, 2011

In April, a Federal judge postponed a status hearing regarding a Georgia man who sold counterfeit movie posters. According to a news story in the Athens (Ga) Banner-Herald, Kerry Haggard of Commerce, Ga was indicted on mail fraud charges for selling fake vintage horror movie posters. While it was good that this person was caught, there are still others out there who have the means and the guts to pass off fake movie posters as real. So, it is important to be vigilant. In that vein, here are some tips to keep in mind when buying a movie poster. Yes, I’ve covered this subject before, but it never hurts to get a reminder.

Know What You Are Buying
Do as much research as you can on the poster you want to purchase. Google images of the poster and search for information about the movie in question. Sometimes the actors pictured or other features in the poster can increase or decrease the value. The more you know about the poster, the less likely you are to be fooled by a fake.

One place to learn about movie posters is the website for the Movie Poster Grading Company (www.mpgrading.com). The website has a list of known fake movie posters. So, it is a good idea to check out this site before you buy a movie poster. This company was established so that movie posters can be authenticated with a tamper proof tag that lists identifying aspects of the poster such as the title, size, grading, history and other information.

Ask Questions Of The Seller
A reputable seller, whether online or bricks and mortar welcomes any and all questions, even the dumb ones. If you aren’t getting any answers, you don’t like the answers you are getting or you have a feeling that something isn’t right, don’t deal with the seller.

If Something Is Too Good…
The saying is cliché and it is still true. If you find a Bride of Frankenstein movie poster at a flea market, more likely than not, it is a fake. If someone offers to sell you a Casablanca movie poster for $99.99, more likely than not, it is a fake. Note: Bride of Frankenstein is a rare movie poster. The Style E version, of which there is only one in existence, (pictured below)

was to expected to sell at auction in 2010 for $700,000, but it failed to make reserve. So, it didn’t sell. As for Casablanca, a one sheet (27 x 41 inches) poster sold at auction in 2005 for $20,700. (pictured below)

While technology can make it easier to produce a fake movie poster, educating yourself can go a long way in preventing you from being fooled by those who sell fakes.

Of course, my advice remains to not to purchase a movie poster for investment purposes, rather to purchase it for your own personal enjoyment. You can’t go wrong when you buy something that you like.

NOTE: I am not endorsing any company that authenticates movie posters.  The  movie poster authenticating company mentioned in this blog entry was listed for informational purposes only.

Sources:
http://www.onlineathens.com/stories/041911/new_816833389.shtml

http://www.mpgrading.com/Default.aspx

http://movieposters.ha.com/c/ref/worth.zx?&ic=althome2-Center-WhatsValuable-102009

http://www.ha.com/c/press-release.zx?releaseId=993

http://www.independent.co.uk/arts-entertainment/art/news/coming-soon-a-film-poster-to-break-all-records-2127352.html?action=Gallery.

Interactive Movie Posters

June 23, 2011

Someone once said that the only constant in life is change. The same can be said about movie posters.

What am I talking about?

Since the beginning of motion pictures, movie posters have been made of paper. The dimensions and artistic styles have changed over the years, yet paper was the dominant medium. That is until recently. Technology has advanced to the point where movie posters are no longer just static images. I wrote about this development in my blog entry of December 16, 2009 called Living Movie Posters. Yet, what I wrote in 2009 isn’t the end word on the evolution of movie posters.

You mean there’s more?

Of course there’s more.

A recent issue of Pocket Lint, a gadget news and review website based in the UK, had an article about Warner Brothers releasing a smart phone app, which can be used to unlock audio samples, visual animations and other features locked in images from the upcoming Green Lantern film. App was created by a company called Zappar and it created “hot spots” in the poster that can be tapped to allow a smart phone owner with this app to access these goodies.

What if you don’t have a smart phone? Well, on one hand you’re going to miss out; on the other hand are other ways movie posters are evolving. One way is digital signage. Digitimes, an English language website that covers Taiwan’s IT industry, ran a short piece about how digital signage is being used in the Phillipines. One digital sign company called Cayin has 22 of its digital signs in select Filipino movie theaters. These signs are used to display movie posters, trailers, film synopses, rating, screening times, and even promotions. Before the digital signs came along, movie theater employees would use PowerPoint presentations and that limited them to a single layout without show times.

These two developments show how technology is playing a part in the evolution of movie posters. From static displays on paper to dynamic images rendered via a smart phone, movie posters are become more than just advertisements and more than just art; they are becoming experiences in and of themselves. What’s next? I have a feeling we’ll find out very soon and it will have a certain cache of coolness. After all, if it wasn’t cool, no one would want to be associated with it.

Sources:
http://www.pocket-lint.com/news/40253/greenlantern-augmented-reality-app-launches

http://www.digitimes.com/supply_chain_window/story.asp?datepublish=2011/06/07&pages=PR&seq=209