In this blog and on my Facebook and Twitter pages, I have highlighted many examples of minimalistic movie posters. In case you just surfed in and don’t know what they are, minimalistic movie posters are movie posters distilled to a single image or just a main image with only the most necessary background. Since words don’t really describe minimalistic posters here are some examples:
(FYI: The Dark Night Rises poster was done by artist Chaz Russo and his work can be found here. The Amazing Spider-Man poster was done by freelance graphic designer Matt Ferguson and his work can be found here.) I must admit that seeing these kinds of movie posters have turned me into a fan. What is it about such posters that make them so great? Here’s my two cents on the subject:
Not Created by Committee
One person created these posters. That person had an idea and decided to execute it. There was no market research done on the images. No suits were involved in the process. If digital means were used to create the poster, it was used by someone who didn’t just learn how to the use the program at 9:00 AM on Monday and started making posters at 10:30 AM. It was just one person and his or her vision. Out of that came a thing of beauty.
Created by People with Talent
These posters were created by people with 1/100,000 of the budget of a Hollywood studio, yet they create something that makes you stop for a moment and look at something in a good way. Yet, the studios are drowning in money and when they try to make a minimalistic movie poster it turns out like this:
The above X-Men First Class poster is not a good movie poster, period. Yet, the artists who make the minimalistic movie posters time and time again make amazing posters. They have the mythical “it” and that enables them to meet the challenge that creating a minimalistic movie poster entails. Not to say that it is easy to create such a poster, it isn’t. After all, how do you decide which image to focus on and how do you stop yourself from putting in other images? I don’t know how they do it. Still, because of their talent, they create posters that surpass almost anything the studios create.
They Are Good Ads for the Movie
There have been times where I’ve seen the “official” poster for a film and thought “That’s nice” and wasn’t moved to see the film. I’ll see a minimalistic movie poster for the same film and think “I WANT to see that movie.” Never mind the fact that the film is past its theatrical run and it’s only available on DVD. The minimalistic movie posters instill desire in me. The Photoshopped creations from the studios just don’t do that.
They Are Works of Art
Look at the examples of fan created The Dark Knight Rises and The Amazing Spider-Man minimalistic movie posters and tell me that they aren’t works of art in and of themselves. Even if you know nothing about the movie in question, these posters look good enough to be displayed in any museum. Through the artist’s knowledge of the film, as well as use of color and space, he or she creates a work of art. This one lone person, who has nothing more than talent, the right tools and access to the Internet, is able to create something beautiful. Whereas the studios, with all their resources, more often than not create something that ranges from pedestrian to downright dumb and many times, the movie poster isn’t even beautiful.
Just goes to show you, less is more, especially since committees aren’t known for creating great works of art.
http://www.comicsalliance.com/2011/10/21/adam-rabalais-art/
http://www.comicbookmovie.com/fansites/rorschachsrants/news/?a=51170
Just Movie Posters Blog 