The posters for Cars 2 have showed up on the Internet. I checked them out and I like these posters. The folks at Pixar went for a retro 1950’s travel poster look and it works. To see these posters, click here:
http://www.cinemablend.com/new/Exclusive-Three-New-Vintage-Inspired-Posters-For-Cars-2-24090.html
Yet, the retro look of the posters reflects some of the Internet ‘chatter’ about the about movie posters. Namely, that posters of the past are more artistic than today’s movie posters. While I covered this subject in my blog entry of January 20, 2011 Death of the Movie Poster (https://justmovieposters09.wordpress.com/2011/01/20/death-of-the-movie-poster/), I will say it is not just the old movie posters or old style of movie posters that are worth looking at. There are some cool trends in the current crop of movie posters that I would like to highlight and they are:
The Facecopy
Remember the movie poster for The Social Network, where it just had Jesse Eisenberg’s face and the words “You don’t get to 500 million friends without making a few enemies”? It seems like the studio heads did and they liked this style of movie poster enough to use it in The Adjustment Bureau , Black Swan and the upcoming Thor film. To see examples of this type of movie poster, go to:
http://www.impawards.com/2011/adjustment_bureau_ver5.html
http://www.impawards.com/2011/thor_ver10.html
Minimalist
Minimalist movie posters are characterized by the most simple designs and clever use of color. While it sounds easy, making a visually appealing poster from this technique is very hard to do, but when it works, the results are amazing. The Internet features many examples of this style used in fan created works and posters created for film showings at libraries and art movie houses. The powers that be at the movie studios are noticing this style and using it in current movie posters. Too bad the most famous recent examples of a minimalist poster for a mainstream movie are the terrible teasers for X-Men First Class. To see what I mean, go here:
http://geektyrant.com/news/2011/3/8/2-new-x-men-first-class-teaser-posters.html
To see better examples of this style, check out these websites:
http://inspiredology.com/minimalist-movie-posters/
http://www.escapeintolife.com/showcase/brandon-shaeffers-movie-posters/
Fan Created
Fan created movie posters are exactly that, movie posters created by fans. Before the Internet, only a small group of people (i.e. friends and family of the artist) could see this kind of the poster. Now with the Internet, these posters are being posted for all to see and what a sight they are. If you want to see movie posters created by people with real talent, just Google “fan created movie poster” and you will find many examples of truly artistic movie posters. These types of posters have even caught the eye of one director. Edward Burns, the director of films such as The Brothers McMullen and Nice Guy Johnny. He is running a contest where people submit art for the movie poster for his upcoming film Newlyweds. Burns is also learning about the quality of fan created movie poster art. “When I threw it [the contest] out there I thought maybe I would get a handful of posters from a handful of art students.” Burns said in the April 13, 2011 edition of Indiewire.com. “I never really thought that we would get the quality or as many as were submitted.”
To see some great fan created movie posters, go here:
http://www.chartmovieinfo.com/movie-info/earlier-awesome-fanmade-dark-knight-rises-2012-poster.html
What’s next in movie posters? I don’t know. Still, I will keep an eye out and let you know in a future blog entry.
Sources:
http://www.cinemablend.com/new/Exclusive-Three-New-Vintage-Inspired-Posters-For-Cars-2-24090.html
http://www.chartmovieinfo.com/movie-info/earlier-awesome-fanmade-dark-knight-rises-2012-poster.html