Posts Tagged ‘tagline’

The Enduring Appeal of Movie Posters

December 15, 2011

As I was surfing the ‘Net looking for topics to write about I found few items that show both the evolution of movie posters and how they endure both as works of art and commerce.

First, there was an article in the December 3 San Diego Reader about rejected movie posters from the 1980’s. This article was just one in a series of articles about a collection of movie posters designs that the studios rejected. Most of these movie posters featured in the article were mock-ups or one of many versions that an artist created for studio executives to choose from. One of the posters featured was for the thriller Fatal Attraction. The mock up is on the left and the version that appeared in movie theaters is on the right.

 

 

 

 

 

 

 

 
I like the one on the right, since the tagline of “On the other side of drinks, dinner and a one night stand is a terrifying love story” makes you wonder, “What do they mean by that?

Another web item featured pictures of Ghanaian movie posters. While I mentioned these types of movie posters in a previous entry, (you can read it in The Travels of American Culture  February 10, 2011) to refresh your memory, Ghanaian movie posters came about in the 1980’s as VCR’s and videocassettes were introduced in the African nation of Ghana. Independent contractors would drive around the countryside with a television, VCR and generator. They would stop in a particular town and for a small admission fee, they would show a movie, mostly American films. In order to advertise their show, they hired artists to create movie posters. These creations were made with oil paint and canvas. Sometimes the posters reflected the plot of the movie, other times they reflected the imagination of the artists. (See below.)


Well, by the mid 1990’s, as television and video became more available, these mobile cinemas fell by the wayside and the operators couldn’t afford the artists anymore, so they relied on photocopied movie posters. Subsequently, these posters became sought after by collectors and they have asking prices of $200 and up.

So, how do these two examples show the enduring appeal of movie posters? Don’t worry, I’m getting to that. Movie posters are the original multi-taskers. They are vehicles of both commerce and art. Movie posters, if they are designed well, pique the viewer’s curiosity about a film, later they serve to remind the viewer how much he or she enjoyed the film and are things of beauty, in and of themselves. If they didn’t meet these criteria in the first place, no one would want them. So, despite all the tech diversions out there, folks still have an affinity for a 27 inch x 40 inch piece of paper that features pictures of people in situations ranging from the absurd to realistic. “It’s the stuff that dreams are made of.”

Sources:
http://www.sandiegoreader.com/weblogs/big-screen/2011/dec/03/part-5-famous-movie-poster-rejects-youve-never-see/

http://blogtown.portlandmercury.com/BlogtownPDX/archives/2011/12/01/ghanas-movie-posters-are-better-than-americas-movie-posters

http://www.obsessedwithfilm.com/cool-stuff/cool-stuff-ghanaian-movie-posters.php

Enough with the Apps, Already

October 20, 2011

As if there aren’t enough apps for smart phones and tablet computers, apps maker Riot, the creator of Converse for the iPad and Shaken for the iPhone, has made the Showreel app, which allows an iPad owner to view movie trailers in HD. The viewer scrolls through a tray with images of movie posters at the bottom of the screen to view a trailer.  The trailers are limited to about 15 to 18 of the best that week as picked by the developers at Riot. This movie trailer app also features the year of release, tagline, short description, credits, MPAA rating and copyright information. It costs $2.99 at the Apps Store and is available for iPads running iOS 4.3 or later operating system.

As you can guess from the title, I’m not exactly going to rush out and get this app. After all, what’s the point of this other than to waste time. Isn’t it bad enough that the Internet is littered with social networking sites, social media sites and plain ol’ websites that we visit for no other reason, than for the sake of filling the dull moments of our lives with entertainment. Now movie trailers have been added to the list.

Also, having movie trailers available so easily takes away the specialness of them. What makes going to the movies so special, despite there being so many entertainment options available, is that they are larger than life. Going to see a movie in a movie theater means leaving behind all that is familiar and being immersed in another world for a while and yes, the trailers are a part of that fantasy world. If you put a movie trailer on an iPad, then it just becomes something you look at while you are waiting at the dentist’s office or worse, it will become another way for tech heads to compete with each other, as in “My smart phone is smarter than your smart phone. Mine plays HD movie trailers. Yours doesn’t even pick up You-Tube.”

So, don’t reduce movie trailers to something equivalent to waiting room entertainment. Keep the specialness, don’t get a movie trailer app. If do happen to have a movie trailer app, don’t watch in waiting rooms. Go home and try to recreate the theater experience as you watch it. You know, pop some popcorn, dim the lights and watch the movie trailer that way. Don’t let technology that is easily available take away your sense of awe and appreciation. After all, there’s more to life than searching for the latest app.

Note: The mention of the apps maker in this blog entry was done for informational purposes. It was not an endorsement of the apps maker.

Source:
http://thenextweb.com/apps/2011/09/27/showreel-brings-the-latest-and-greatest-movie-trailers-to-your-ipad-in-gorgeous-hd/