After the success of the re-release The Lion King in 3D, Disney announced that it will re-release Beauty and The Beast, Finding Nemo, The Little Mermaid and Monsters, Inc. in 3D.
I guess I blogged too soon about there being intelligent life in Hollywood. (See Kimosabe, Uncle Walt Says Stop) I must admit I thought re-release The Lion King in 3D was just a one time deal before it goes on to Blu-Ray DVD. Rather it was more like a test for the folks at Disney. Now instead of making original animated 3D films, Uncle Walt’s crew is retro fitting older animated films with 3D effects.
Of course, the 3D retro fitting idea can be traced back to George Lucas doing that to the Star Wars films. I suspect that the folks at Disney found out what he was doing and thought “Gee, if Lucas is doing that for the Star Wars films and there are only six of them, just think what we could with our back catalogue of animated films.” Then The Lion King in 3D did so well, the folks at the Mouse Factory were singing Hakuna Matata all the way to the bank.
Still, 3D isn’t as great as the studios would have us believe and it’s an effect that won’t work for every movie. What’s next? Will Dreamworks’ animation department jump on the bandwagon and start retro fitting all the Shrek and Madagascar films in 3D? What about Warner Brothers? Will we be treated to Bugs Bunny being hunted by Elmer Fudd in 3D? (Quick duck, Fudd has a gun!) Oh Don Bluth*, where are you when we need you the most?
Most of the time, the only thing 3D adds to a film is that it adds more money to the admission price. What makes Disney’s animated films so great is that while the stories they are based on are classics in and of themselves, Disney added the artistry and the storytelling elements that made them their own. When it comes to Snow White, people don’t think of The Brothers Grimm. No, they think of Snow White dancing with the Dwarves and singing Someday My Prince Will Come.
Disney has the resources at its disposal and then some to create another classic animated film, so it has no excuse when it comes this. So, come on Mickey, start whipping your minions into shape. They produced animated films that were grand artistic achievements in the past and they can do it again.
*Don Bluth, a former Disney animator who in 1979 left to establish Don Bluth Productions. His company was responsible for such animated films as The Secret of NIMH, An American Tail, The Land Before Time, Titan AE and let’s not forget the video game Dragon’s Lair.
Sources:
http://insidemovies.ew.com/2011/10/04/disney-3d-beauty-beast-mermaid/
http://www.slashfilm.com/disney-3d-rereleases-2012/
http://donbluthanimation.com/_Don_Bluth_Animation_About_Don.html
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