Posts Tagged ‘Mondo’

The Studios Need to Hire These Artists

November 17, 2011

As I have mentioned many times in this blog, the Internet is my primary source for information for this blog. This week’s entry is no different. Not too long ago I found two items about custom made movie posters that I want to share with you.

Mondo Tees
The folks out of Austin, Texas have done it again. To commemorate the release of the Jurassic Park trilogy on Blu-Ray, Mondo had artist JC Richards create a movie poster that surpasses the original. (The original movie poster is on the left, Richards’ creation is on the right.)

In fact, the image on the right should have been used for movie posters when the Jurassic Park films were released. The image with the dinosaurs in the forest gives you an idea what the film is about, but leaves enough mystery so that you’ll want to see the film to learn more. Also, it is just a beautiful image that honors dinosaurs as the majestic creatures that they were. After all, dinosaurs as a species were around for 180 million years. Humans, as in homo sapiens, have been around for only 200,000 years.

The Royale
As great as Mondo is, it isn’t the only place that is creating custom made movie posters. An arthouse movie theater in Mesa, Arizona, called The Royale, features custom made movie posters for special screenings at the theater. For the theater’s showing of Scott Pilgram vs. The World, artist Randy J. Gregory created a movie poster that was inspired by old school video games. (See below).



Keeping with the old school video game theme, artist Daniel M. Davis created this poster for the theater’s screening of the documentary King of Kong. (See below)


The Bloggers Opinion
Now these movie posters featured are both excellent works of art and amazing movie posters. They promote the film and are pleasing to the eye. These artist should be working for the studios. They know how to create movie posters that both engages the viewer and piques the viewer’s curiosity so that he or she is interested in going to see the film. So many current movie posters are committee designed Photoshopped monstrosities that they are examples of how not to make a movie posters.  Therefore, powers that be in Hollywood, how about having fewer starving artists in the world and hiring Messrs. Richards, Gregory and Davis?

Sources:
http://www.universetoday.com/38125/how-long-have-humans-been-on-earth/

http://www.factmonster.com/ipka/A0878252.html

http://www.fusedfilm.com/2011/10/check-out-mondos-newest-jurassic-park-poster/#int38

http://blogs.phoenixnewtimes.com/jackalope/2011/10/the_royale_offers_custom_movie.php

http://theroyaleaz.com/

Death of the Movie Poster?

January 20, 2011

God bless the Internet. It makes research for many things, so much easier. Particularly this week’s entry, since I found a few posts dealing with the art of movie posters. One post on SeattlePi.com wrote about how Mondo, a small company out of Austin, Texas that started as a sideline to the Alamo Drafthouse, makes high quality limited edition movie posters. The writer goes on to say that Mondo’s artists make better movie posters than the movie studios do. (You can find examples of the latest item for sale here: http://blog.mondotees.com/.) Another item, this time on the Thristy for Milk blog mentioned that recent movie posters are just photoshopped creations that are made by committee and don’t compare to movie posters of the past.

Yes, many current movie posters are just photoshopped creations and many fan created items are works of art, still before the wholesale basing of today’s movie posters continues any further know that:

1.)   While movie posters prior to the 1970’s were drawn, the art department had to bend to what the studio heads wanted.  After all, the studio heads were the ones who signed their checks and if the people in the art department wanted a job, they had to do what their bosses wanted.

2.)   Works of art like the “Mona Lisa” and the Sistine Chapel were commissioned. That means artists of the likes of Michelangelo, Da Vinci had to swallow their pride and do what the patron wanted. Granted, Michelangelo clashed with Pope Julius II during the years he worked on the chapel and Da Vinci was such a perfectionist that he took the Mona Lisa with him to France, so he could continue working on it, when he was appointed as “the first painter, engineer and architect” for King Francis I. Up until the late 1700’s, most artists, if they wanted to eat, attached themselves to the nobility and they did what they were told.

3.)   Don’t knock all “modern” movie posters.  Modern photographic and design tools are just that—tools. It takes imagination and a keen eye to use those tools to create a movie poster that is worthy to be called a work of art.  Don’t believe me. Just look at the posters for the final Matrix movie, Black Swan, A. I., American Beauty—just to name a few and you’ll see what I mean. (It also helps when the studio heads don’t overdo the suggestions.)

So, reports of the artistic movie poster being dead are greatly exaggerated.

Sources:
http://www.seattlepi.com/movies/433305_film43568774.html

http://thirstyformilk.wordpress.com/2011/01/10/the-state-of-movie-posters/

http://www.timelineindex.com/content/view/1324

http://www.oil-paintings-reproductions.com/Articles/Leonardo-da-Vinci.html