Posts Tagged ‘Matrix’

Death of the Movie Poster?

January 20, 2011

God bless the Internet. It makes research for many things, so much easier. Particularly this week’s entry, since I found a few posts dealing with the art of movie posters. One post on wrote about how Mondo, a small company out of Austin, Texas that started as a sideline to the Alamo Drafthouse, makes high quality limited edition movie posters. The writer goes on to say that Mondo’s artists make better movie posters than the movie studios do. (You can find examples of the latest item for sale here: Another item, this time on the Thristy for Milk blog mentioned that recent movie posters are just photoshopped creations that are made by committee and don’t compare to movie posters of the past.

Yes, many current movie posters are just photoshopped creations and many fan created items are works of art, still before the wholesale basing of today’s movie posters continues any further know that:

1.)   While movie posters prior to the 1970’s were drawn, the art department had to bend to what the studio heads wanted.  After all, the studio heads were the ones who signed their checks and if the people in the art department wanted a job, they had to do what their bosses wanted.

2.)   Works of art like the “Mona Lisa” and the Sistine Chapel were commissioned. That means artists of the likes of Michelangelo, Da Vinci had to swallow their pride and do what the patron wanted. Granted, Michelangelo clashed with Pope Julius II during the years he worked on the chapel and Da Vinci was such a perfectionist that he took the Mona Lisa with him to France, so he could continue working on it, when he was appointed as “the first painter, engineer and architect” for King Francis I. Up until the late 1700’s, most artists, if they wanted to eat, attached themselves to the nobility and they did what they were told.

3.)   Don’t knock all “modern” movie posters.  Modern photographic and design tools are just that—tools. It takes imagination and a keen eye to use those tools to create a movie poster that is worthy to be called a work of art.  Don’t believe me. Just look at the posters for the final Matrix movie, Black Swan, A. I., American Beauty—just to name a few and you’ll see what I mean. (It also helps when the studio heads don’t overdo the suggestions.)

So, reports of the artistic movie poster being dead are greatly exaggerated.



Deception in the Movies or I’m Not Lying

March 18, 2010

I recently saw a picture of a movie poster for an upcoming film called, The Joneses. (Release Date: April 16, 2010) The movie is about this family that moves into a gated community. They seem like an average upper-middle class family, with mom, dad and two kids, a son and daughter, except that they aren’t your average upper-middle class family. In reality, they are employees of a stealth marketing company and these employees were strategically placed in this community to help sell the products of their client companies.

Now that’s one movie I want to see.  It’s something original, not a redo/retread. Of course, “The Joneses” is a movie about deception and it isn’t the first movie about deception.  There are others and they are:

The Truman Show
Meet Truman Burbank, (Jim Carrey) he has a loving wife, the most best best friend there is and a great job. The thing is none of this is real. Truman’s entire life is one big reality show/soap opera and he doesn’t even know it.  Once he realizes what a sham his great life is, he chooses the real world over beautiful fakeness.  This film asks important questions about the nature of celebrity and how much power we allow television in our lives and only someone like Jim Carrey could pull it off. It was a shame he wasn’t nominated for Best Actor in this role.

Liar, Liar
Yet another Carrey vehicle, this time he plays a lawyer who habitually lies. (Big stretch, isn’t it?) Then, one day his son makes a wish that Daddy wouldn’t lie anymore and guess what happens? Yep, Daddy tells the truth—with comedic results.  After all, this is a Jim Carrey movie we’re talking about.

The Matrix Trilogy
What if your inklings that life as you know it, isn’t right.  That there is something beneath the surface, but you don’t know what that something is.  Everything seems okay, but it isn’t and you don’t know what to do, until a mysterious stranger walks into your life.  Welcome to the world of the Matrix, where one man is charged with saving humanity from forces that makes people believe that the “reality” people know and love isn’t, it is just computer program that keeps people in line. The Matrix trilogy had mind blowing special effects and told a story that asks important questions about life. So, it wasn’t just some sci-fi thrill ride.

Of course, telling the truth isn’t always the best course of action.  After all, imagine what would happen if men across the nation said to their wives or girlfriends, “Yes, that dress does make you look fat.” Or if women said to their husbands or boyfriends “You look like the Pillsbury Dough Boy.” So, it could be said that saying noncommittal things like “You’ve done it again.” “Isn’t that something.”  is a good course of action. So is keeping your mouth shut.