Posts Tagged ‘Matrix Reloaded’

Movie Posters That Make You Ask ???

July 15, 2010

The Tom Cruise, Cameron Diaz film Knight and Day made only $20 million on its opening weekend. Those in the know state a few reasons for this.  One is that Cruise and Diaz are past the prime of the teen and 20something movie going public. Another reason for the less than splashy opening weekend is the marketing of the film, in particular the movie poster. The poster features the names of the stars but not their faces. The poster was tested in focus groups and it didn’t bother anyone in the focus groups that Cruise’s and Diaz’s faces weren’t on the poster. Go figure.

Of course Knight and Day isn’t the first movie poster not to feature the stars of the film. There have been recent and not so recent film that have done that and they are:

Matrix Reloaded Digital Rain
I mention this poster in my April 15, 2010 entry Yes Mr. Ebert & Mr. Fellman, There Are Artistic Movie Posters From Recent Films and I like this poster, a lot. The poster shows green digital “rain” against a black background.  To see a picture of this poster, click here:

The Lovely Bones
This movie is based on the book of the same name by Alice Seybold. While the poster is beautiful, if you didn’t know the movie was based on a book it would cause a person to wonder what kind of movie was being promoted.  The poster features a runner in a field of what looks like harvested crops. The sky is menacing and there’s a tree in the middle that features a flock of birds flying out of the tree where the leaves are.  To see what I mean, click here:

This is a low budget Canadian film from the 1970’s about the unlikely friendship of two former schoolmates, one is gay, the other is a schizophrenic. The movie poster just features the title of the film, in white type on a red background. Again, there is no way to learn what the film is about or who stars in it, from the poster.  To see an example of the poster, click here:

So, if you should see a movie poster with no pictures of those staring in the film, no names of the stars or even a hint as what genre the film is, know that it is not the first time something like that was done. Of course, if the movie bombs, the blame will be with the movie poster.



Yes Mr. Ebert & Mr. Fellman, There Are Artistic Movie Posters From Recent Films

April 15, 2010

Recently, I was reading in the Philadelphia Bulletin a comment written to film critic Roger Ebert from Kevin Fellman of Phoenix, Arizona. It was about how movie posters of the 1970’s were more like works of art, whereas, the current crop of movie posters are just “bland advertising”.  Ebert, for his part, agreed with him and he went on to say, “No imagination, no artistry, no reason to collect.”

Hold on a second Messrs. Ebert and Fellman. There artistic movie posters from recent films that are worthy of hanging on walls from media rooms to museums. Don’t worry, this is not a commercial for my site Just Movie Posters.Com. This will be a legitimate entry about movie posters that have imagination and artistry—at least in my opinion.

Matrix Reloaded Digital Rain Poster
The Matrix movies reflect on questions about life and the nature of reality. One of the posters for the second movie in the series is minimalist with holographic green “digital rain” on a black background. It’s the kind of poster that invites thought, just like the Matrix movies. To see a picture of this poster go to:

The Works of Drew Struzan
Don’t worry, if you have been to a movie theater during the past 25 years, you’ve seen his work. He has done movie posters for the Indiana Jones films, Back to the Future films, Star Wars films, even Police Academy and Goonies, just to name a few. Struzan is able to take actors and actresses that we’ve seen a million times over and show warmth, plus the human behind the glitz. To see examples of his work go to:

Why So Serious/The Dark Knight
Heath Ledger’s Joker in The Dark Knight is the kind of guy I would not want to find in a well-lit alley, let alone dark one. That’s why the “Why So Serious” poster from The Dark Knight is so great. It shows the evilness of the Joker and it entices the viewer to think about seeing the movie. Who says art and advertising can’t mix? To see the poster, go to:

Well, those are my picks for this week and be sure to save me a middle seat in the middle row.