Posts Tagged ‘logos don’t look right’

How To Spot A Fake

July 29, 2010

Since there is a huge demand for collectibles, works of art and designer goods, there is a shadow industry of counterfeiters that wants to meet this demand.  Not only are these people taking money from legitimate businesses by selling fake items, also the consumer is being cheated by having to pay their hard earned money for an inferior product. If that wasn’t bad enough, in many cases, the sale of counterfeit products helps to fund organized crime and terrorist organizations. So, selling counterfeit goods isn’t a victimless crime.

Still, how can a consumer protect him or herself? Here are some tips to remember when it comes to purchasing collectibles, works of art and designer goods.

  1. If possible, examine the item in question. Many times it is the little things that will show that an item is a fake. Logos that don’t look right, colors that aren’t crisp, details that aren’t rendered correctly and images that are blurry are signs that an item is counterfeit.
  2. Educate yourself. Read books and articles about the item you want to collect. Contact dealers and ask questions. The more you learn about how an item is and isn’t suppose to look, the less likely you are going to be fooled.
  3. If you are buying something online, read the description more than once to make sure you understand what is being sold and read the feedback comments. The comments should be a mix of sales and purchases and from different people.
  4. Related to number 3, if things don’t seem right, ask the seller for clarification. If the seller doesn’t answer your questions to your liking or doesn’t answer your question at all, don’t deal with that person.
  5. Use some common sense and realize that if something is too good to be true, it probably is. A real Rolex watch or Louis Vuitton bag would not be sold on a street corner or flea market. These companies invest a lot pride and money in their products and they would never allow their products to be sold at a place, like a street corner or flea market.

Yes, people will continue to make counterfeit goods, because there is a market for collectibles, antiques and jewelry. Still, when a person knows what to be on the lookout for, that person will be less like to buy a counterfeit good and have more money in his or her pocket for the real thing.