Posts Tagged ‘Knight and Day’

Movie Posters That Make You Ask ???

July 15, 2010

The Tom Cruise, Cameron Diaz film Knight and Day made only $20 million on its opening weekend. Those in the know state a few reasons for this.  One is that Cruise and Diaz are past the prime of the teen and 20something movie going public. Another reason for the less than splashy opening weekend is the marketing of the film, in particular the movie poster. The poster features the names of the stars but not their faces. The poster was tested in focus groups and it didn’t bother anyone in the focus groups that Cruise’s and Diaz’s faces weren’t on the poster. Go figure.

Of course Knight and Day isn’t the first movie poster not to feature the stars of the film. There have been recent and not so recent film that have done that and they are:

Matrix Reloaded Digital Rain
I mention this poster in my April 15, 2010 entry Yes Mr. Ebert & Mr. Fellman, There Are Artistic Movie Posters From Recent Films and I like this poster, a lot. The poster shows green digital “rain” against a black background.  To see a picture of this poster, click here:

The Lovely Bones
This movie is based on the book of the same name by Alice Seybold. While the poster is beautiful, if you didn’t know the movie was based on a book it would cause a person to wonder what kind of movie was being promoted.  The poster features a runner in a field of what looks like harvested crops. The sky is menacing and there’s a tree in the middle that features a flock of birds flying out of the tree where the leaves are.  To see what I mean, click here:

This is a low budget Canadian film from the 1970’s about the unlikely friendship of two former schoolmates, one is gay, the other is a schizophrenic. The movie poster just features the title of the film, in white type on a red background. Again, there is no way to learn what the film is about or who stars in it, from the poster.  To see an example of the poster, click here:

So, if you should see a movie poster with no pictures of those staring in the film, no names of the stars or even a hint as what genre the film is, know that it is not the first time something like that was done. Of course, if the movie bombs, the blame will be with the movie poster.