Posts Tagged ‘If it works it works’

Highest Grossing Films of 2010

January 6, 2011

Here are the top ten domestic grossing films, as reported in the December 24, 2010 issue of The Hollywood Reporter

1.     Toy Story 3 $415 million  (The folks at Pixar and Disney must be very happy.)

2.     Alice in Wonderland $334.2 million

3.     Inception $292.5 million (Christopher Nolan has proven that he doesn’t need Batman to boil his pot.)

4.     Harry Potter and the Deathly Hallows Part 1 $265.7 million

5.     Shrek Forever After $238.5 million

6.     The Twilight Saga: Eclipse $300.5 million (Team Jacob or Team Edward? Who cares! Vampires AND Werewolves aren’t sexy.)

7.     Iron Man 2 $312.1 million

8.     Despicable Me $250.5 million

9.     How to Train Your Dragon $217.6 million  (Or How to Train Your Dragon and Make Millions in the Process)

10.  Clash of the Titans $163.2 million

Joking aside, four out of the ten films in the 2010 list are animated. It is not hard to figure out why, since the ongoing recession has people yearning not just for an escape but a reminder of childhood and animated films do both.  (I explored this idea further in my blog entry of July 21, 2010 and you can read it here: https://justmovieposters09.wordpress.com/2010/07/21/animated-movies%E2%80%94they%E2%80%99re-not-just-for-kids-anymore/). Also, half of the films in the list are sequels. Love’em or hate’em, sequels make the cash register go cha-ching million of times over. From Harry Potter to Twilight and loads of movies in between, people like to see how characters progress over time. I admit, I like sequels for that very reason. Because people want to see the next chapter, they go the see the sequel and the film makes lots of money. It’s not rocket science, folks. It’s what the engineers call “If it works, it works” principle.

So, what will 2011 bring in movies? While I could wax poetic about the art of film, the reality is that the studios aren’t going to mess with a good formula. So, there will be more blockbusters, sequels and animated films in 2011. Of course, there is a chance that I’m wrong and there will be less films that are just formulaic plots with different characters and more films that explore the human condition.

Naaaaa.

Source:
http://www.hollywoodreporter.com/gallery/top-10-grossing-films-2010-65349

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