2011 Summer Movie Review

The first Monday in September is Labor Day in the U.S. and that day is considered the unofficial end of summer. It also marks the end of the summer movie season. This year’s summer movie season saw its share of blockbusters and bombs. Box office totals for this summer movie season have not been released in time for me to include in this blog entry.  Still, early indications are that the 2011 summer movie season was good, though not great, for the studios. Anyway, without further ado, here are some highlights of the 2011 summer movie season.

Blockbusters
This just in! Nine out of the 10 biggest money making films were either sequels or superhero films. Okay, so that isn’t such a big surprise. Then again, that’s what I like about summer movies. They are exercises in escapist entertainment. There’s a good guy and a bad guy, good guy gets the bad guy and the good guy gets the girl in the end. Not to mention, there loads of cool special effects to liven things up. Yes, I go on and on about the lack of originality in the current moviemaking environment, still if a blockbuster is original, I’ll go and see it. Of course, millions of other people went to see blockbusters this summer (original or not), as well, and here is the breakdown for you. Box office numbers are for the U.S. only.

1. Harry Potter and the Deathly Hollows
$366,007,900
2. Transformers: Dark of the Moon
$348,540,006
3. The Hangover Part II
$254,174,506
4. Pirates of the Caribbean: On Stranger Tides
$240,141,369
5. Fast Five           
$209,837,675
6. Cars 2           
$186,951,457
7. Thor
$181,015,141
8. Bridesmaids           
$167,661,310
9. Captain America: The First Avenger                   
$164,747,643
10. Kung Fu Panda 2                                                    
$163,942,842

Bombs
Of course, not every film was a hit. Some movies were just plain bad and the audiences responded accordingly by staying away. Some movies just didn’t find or attract their audience. Then there were some that just had people scratching their heads. So, in case you were wondering, here is a breakdown of the summer movies of 2011 that bombed at the box office (as opposed to being the bomb). Again, box office numbers are for the U.S. only.

1. Snow Flower and the Secret Fan
$    1,300,000
2. Glee The 3D Concert Movie                                 
$  11,700,000
3. Fright Night                                                            
$  14,300,000
4. Judy Moody and the Not Bummer Summer
$  15,000,000
5. Conan The Barbarian                                           
$  16,600,000
6. Priest
$  29,100,000
7. The Change Up                                                        
$  34,500,000
8. Larry Crowne                                                         
$  35,600,000
9. Cowboys & Aliens                                                   
$  93,500,000
10.Green Lantern                                                        
$116,000,000

What Do I Think
I’m not surprised that the movies in the Blockbuster list did well. After all, Pixar films  have done well. The last Harry Potter film was scheduled for this summer and if it wasn’t going to do well, loads of people would have lost their jobs and we would have heard all about it and then some.

I’m also not surprised that Conan The Barbarian, The Change Up and Priest bombed. In particular, Conan The Barbarian is one of Arnold Schwarzenegger’s signature roles. He knew how to play an action figure better than anyone else. So, the expectation was pretty high for Conan. When it didn’t meet expectations—bombs away! As for the Green Lantern, I thought it would be this summer’s Iron Man. Unfortunately, for DC Comics and Warner Brothers, it wasn’t. Still, there are loads of superheroes in the DC universe. So, there are other comics books they can greenlight for movies.

As for Larry Crowne and Cowboys & Aliens, I am surprised and disappointed that these films didn’t do as well as expected. They each had a lot going for them, namely A-list stars and good concepts. Yet, for Larry Crowne, I think the problem was that it came out in July, as opposed to August. July is when the blockbusters are blasting away at the multiplex. August is when the studios release films that aren’t exactly shoot’em ups.  As big as Tom Hanks and Julia Roberts are, if the movie they are in is going to be released in July, there better be a car chase and shooting at bad guys or else no one will see it. After all, The Help was released in August and it is doing very well without having explosions or car chases. Now Cowboys & Aliens, talk about an original idea that didn’t go very far. Having cowboys fight aliens—why didn’t I think of that? Why didn’t it do better and why did the The Hangover Part II make over $348 million at the box office?  The world will never know.

On that happy note, I say farewell and invite you to come back next week for another exciting read about the world of movies, movie posters and collecting.

Sources:
http://movies.yahoo.com/photos/collections/gallery/3572/2011-summer-box-office#photo0

http://movies.yahoo.com/news/summer-box-office-s-10-biggest-flops-of-2011.html

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Never Too Early To Promote A Movie Or Is It?

The character posters for upcoming Green Lantern movie were released recently at the San Diego Comic Con. You can see the images here: http://screenrant.com/green-lantern-character-posters-sandy-70401/

The movie is scheduled for release on June 17, 2011. Yes, that is almost a year from now.  That leads to this question: Why promote a film so early? One reason is the cost associated with making a movie. According to the Motion Picture Association of America (MPAA), the average cost of making a movie in 2006 was $65.8 million. That figure takes into account movies ranging from blockbusters to little independent films. As for the blockbusters, the cost for Avatar has been reported to be anywhere from $230 million to $500 million, Iron Man 2 costs about $170 million and those are just two recent films.  Since the studios are spending this much money on a film, they obviously want a return on their investment.

Another reason, is that there is so much in the way of entertainment choices, namely cable, DVD’s and the Internet, that the powers that be at movie studios want their film to be top of mind when it comes to answering the question “What do you want to do tonight?” After all, one would hope that the more someone is reminded that a particular movie is coming out, the more likely he or she will go out to see it.

The trouble with promoting a film so early is people will ignore the hype and move on to something else. Some film franchises, like Star Wars, and Star Trek have huge fan bases, so just the mere mention of one of these films being in a pre-production phase will get the blogosphere and fanboys buzzing. Of course, not every film has such a fan base to draw on. When I first learned that a Green Lantern movie was going to be made, I had to look up who the Green Lantern is.[1] Since not all moviegoers write a blog, I wouldn’t be surprised if others didn’t bother to do research on the character.

Will this advanced publicity help or hurt the Green Lantern?  That question will be answered in the summer of 2011. Of course, if it were up to me, I would start promoting a film six months before it is to be released.  I feel that six months is just enough time to build up demand without people tuning out the publicity.  Then again, I don’t run a studio, so my ideas don’t count.

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[1] The Green Lantern is a superhero in the DC Comics universe.  The origin story of the Green Lantern goes like this:  A construction engineer, named Alan Scott, was the only survivor of a train accident. The reason he survived was because he was holding a magical lantern. He makes a ring out of part of the lantern and uses the power of the lantern to fight crime.

Sources:

http://www.comic-con.org/cci/

http://screenrant.com/green-lantern-character-posters-sandy-70401/

http://www.cinematical.com/2007/03/08/mpaa-in-2006-an-average-movie-cost-65-8m-to-produce/

http://www.vanityfair.com/online/oscars/2009/12/how-much-did-avatar-really-cost.html

http://www.nytimes.com/2010/05/10/movies/10box.html

451 “All American Comics” #16, The Green Lantern Origin and First Appearance, Very Rare 1940. Mastronet Americana Catalog, October 2001, pg. 153

Superheroes & Movies—Perfect Together

It seems like superheroes were made with movies in mind. Cool costumes, evil villains and abilities that mere mortals just don’t have, add up to a must see movie.  So, which superheroes have made it to the silver screen?

Superman
Yes the grand-daddy of all superheroes and the model from which all subsequent superheroes are based upon. It started out as a movie serial, then it went to television, then it lead to five movies, four with the late Christopher Reeve and one with Brandon Routh. The Superman movies showed that if you put together good acting, good writing, (one of the writers of the screenplay for the first Superman movie was none other than Mario Puzo of Godfather fame) good directing and good special effects, you’ll end up with a great superhero movie.

Batman
This too, started out as a movie serial, then it went to television and subsequently six Batman movies were made. The first two had Michael Keaton as the Caped Crusader and Tim Burton as the director and it is my opinion that Keaton and Burton got the darkness of Bruce Wayne/Batman right. The movies seemed to have lost their way when Joel Schumacher took over, but things picked up with director Christopher Nolan and actor Christian Bale as Batman.

Spiderman
Not to be outdone by the folks at DC Comics, Marvel Comics had a Spiderman movie in the works since the 1980’s but for reasons such three independent production companies that went into bankrupty to the business health of Marvel Entertainment, the ideas were kept on paper until 2002. The rest of course is history. Note: I saw a trailer for the first Spiderman movie in August 2001 that featured a helicopter getting caught in a web that was spun between the Twin Towers of the World Trade Center.  That trailer was subsequently removed after 9/11. Still, it was a cool trailer.

The Incredible Hulk
Not only does this superhero have a troubling past, but the movies aren’t exactly hits. Part of it has to do with the story of Bruce Banner, a mild mannered scientist whose powers, which came about via an accidental exposure to gamma radiation, are activated only when he becomes angry. How do you fight the bad guys when you can’t really control your powers? Two movies, one released in 2003 and another released in 2008, tried to answer that question and box office results showed that they didn’t really answer that question to the satisfaction of moviegoers.

Ironman
Yet another superhero from Marvel Comics, this time it’s about a billionaire weapons manufacturer who creates a suit that allows him to fight the bad guys without suffering any harm. It was very successful at the box office and ushered in Robert Downey, Jr. return to film. Ironman 2 was released on May 7, 2010 and is doing well in the box office.

So, if you are thinking of creating a blockbuster movie, just mine the comic book vault.  Lots of people did and it worked for most of them all the way to the bank.

Sources:

http://www.imdb.com/title/tt0078346/fullcredits#writers

http://www.amazon.com/gp/product/B00005JPS8/ref=s9_simh_gw_p74_i3?pf_rd_m=ATVPDKIKX0DER&pf_rd_s=center-2&pf_rd_r=1D55TMD6W8KPNR2WV1DM&pf_rd_t=101&pf_rd_p=470938631&pf_rd_i=507846

http://articles.latimes.com/1999/mar/02/business/fi-13115/2

http://www.amazon.com/Incredible-Hulk-Screen-Edward-Norton/dp/B001DHXT2U/ref=sr_1_6?ie=UTF8&s=dvd&qid=1274903370&sr=1-6