Posts Tagged ‘blogosphere’

Guess What I Did A Few Days Ago?

February 18, 2011

Did I engage in some act of debauchery that will be explained and celebrated (with photos) for all in the blogosphere to read, view and enjoy?

No.

Did I engage in some act that seemed right at the time but soon turned out to be wrong and will be exposed for all in the blogosphere, as subsequent proof of why I am a horrible human being and I deserve all the bad things that have befallen me in my life?

No.

Actually, I entered a contest.  No, the contest did not involve debauchery or literary self-flagellation.  Rather it was a simple and fun contest, sponsored by Mubi.com and the Chicago Sun-Times, whereby people are invited to outguess Roger Ebert’s Oscar picks. The person or persons who correctly pick all Oscar winners gets a $100,000. So, I sent in my picks and I’ll let you know in a later entry what they are and if I won anything.

Yes, I admit it, I’m a contest junkie. If all I have to do is send in my name and address or answer a few questions, I’m in. Yet, this contest got me thinking. (Here we go again.) While the Academy Awards are the granddaddy of all awards shows and only members of the Academy of Motion Picture Sciences can vote, in the end picking the Oscar winners are as much popularity contest, as they are, “This seems like a good pick”, as they are “This is the Oscars, we care about art of film” as they are “Einny, Meanny, Minney, Moe”  In the contest, I tried to pick films that weren’t hailed by the critics as Oscar favorites, but in my mind, they had a chance. Then again, I’m no cinema scholar. I’m not a member of the Academy. I’m just an ordinary Jane who sells movie posters and blogs about collecting, movie posters and pop culture. Therefore, my choices are just as good or bad as anyone else’s.

So, if you are planning to watch the Oscars, have fun watching the spectacle. Just know that most, if not all, of the people who voted for the nominees aren’t anymore smarter or more cultured than you are.

To learn more about the contest go to: http://mubi.com/oscars.

Never Too Early To Promote A Movie Or Is It?

August 4, 2010

The character posters for upcoming Green Lantern movie were released recently at the San Diego Comic Con. You can see the images here: http://screenrant.com/green-lantern-character-posters-sandy-70401/

The movie is scheduled for release on June 17, 2011. Yes, that is almost a year from now.  That leads to this question: Why promote a film so early? One reason is the cost associated with making a movie. According to the Motion Picture Association of America (MPAA), the average cost of making a movie in 2006 was $65.8 million. That figure takes into account movies ranging from blockbusters to little independent films. As for the blockbusters, the cost for Avatar has been reported to be anywhere from $230 million to $500 million, Iron Man 2 costs about $170 million and those are just two recent films.  Since the studios are spending this much money on a film, they obviously want a return on their investment.

Another reason, is that there is so much in the way of entertainment choices, namely cable, DVD’s and the Internet, that the powers that be at movie studios want their film to be top of mind when it comes to answering the question “What do you want to do tonight?” After all, one would hope that the more someone is reminded that a particular movie is coming out, the more likely he or she will go out to see it.

The trouble with promoting a film so early is people will ignore the hype and move on to something else. Some film franchises, like Star Wars, and Star Trek have huge fan bases, so just the mere mention of one of these films being in a pre-production phase will get the blogosphere and fanboys buzzing. Of course, not every film has such a fan base to draw on. When I first learned that a Green Lantern movie was going to be made, I had to look up who the Green Lantern is.[1] Since not all moviegoers write a blog, I wouldn’t be surprised if others didn’t bother to do research on the character.

Will this advanced publicity help or hurt the Green Lantern?  That question will be answered in the summer of 2011. Of course, if it were up to me, I would start promoting a film six months before it is to be released.  I feel that six months is just enough time to build up demand without people tuning out the publicity.  Then again, I don’t run a studio, so my ideas don’t count.


[1] The Green Lantern is a superhero in the DC Comics universe.  The origin story of the Green Lantern goes like this:  A construction engineer, named Alan Scott, was the only survivor of a train accident. The reason he survived was because he was holding a magical lantern. He makes a ring out of part of the lantern and uses the power of the lantern to fight crime.

Sources:

http://www.comic-con.org/cci/

http://screenrant.com/green-lantern-character-posters-sandy-70401/

http://www.cinematical.com/2007/03/08/mpaa-in-2006-an-average-movie-cost-65-8m-to-produce/

http://www.vanityfair.com/online/oscars/2009/12/how-much-did-avatar-really-cost.html

http://www.nytimes.com/2010/05/10/movies/10box.html

451 “All American Comics” #16, The Green Lantern Origin and First Appearance, Very Rare 1940. Mastronet Americana Catalog, October 2001, pg. 153