God bless the Internet. It makes research for many things, so much easier. Particularly this week’s entry, since I found a few posts dealing with the art of movie posters. One post on SeattlePi.com wrote about how Mondo, a small company out of Austin, Texas that started as a sideline to the Alamo Drafthouse, makes high quality limited edition movie posters. The writer goes on to say that Mondo’s artists make better movie posters than the movie studios do. (You can find examples of the latest item for sale here: http://blog.mondotees.com/.) Another item, this time on the Thristy for Milk blog mentioned that recent movie posters are just photoshopped creations that are made by committee and don’t compare to movie posters of the past.
Yes, many current movie posters are just photoshopped creations and many fan created items are works of art, still before the wholesale basing of today’s movie posters continues any further know that:
1.) While movie posters prior to the 1970’s were drawn, the art department had to bend to what the studio heads wanted. After all, the studio heads were the ones who signed their checks and if the people in the art department wanted a job, they had to do what their bosses wanted.
2.) Works of art like the “Mona Lisa” and the Sistine Chapel were commissioned. That means artists of the likes of Michelangelo, Da Vinci had to swallow their pride and do what the patron wanted. Granted, Michelangelo clashed with Pope Julius II during the years he worked on the chapel and Da Vinci was such a perfectionist that he took the Mona Lisa with him to France, so he could continue working on it, when he was appointed as “the first painter, engineer and architect” for King Francis I. Up until the late 1700’s, most artists, if they wanted to eat, attached themselves to the nobility and they did what they were told.
3.) Don’t knock all “modern” movie posters. Modern photographic and design tools are just that—tools. It takes imagination and a keen eye to use those tools to create a movie poster that is worthy to be called a work of art. Don’t believe me. Just look at the posters for the final Matrix movie, Black Swan, A. I., American Beauty—just to name a few and you’ll see what I mean. (It also helps when the studio heads don’t overdo the suggestions.)
So, reports of the artistic movie poster being dead are greatly exaggerated.
Sources:
http://www.seattlepi.com/movies/433305_film43568774.html
http://thirstyformilk.wordpress.com/2011/01/10/the-state-of-movie-posters/
http://www.timelineindex.com/content/view/1324
http://www.oil-paintings-reproductions.com/Articles/Leonardo-da-Vinci.html
Just Movie Posters Blog 