Less Is More—Even With Movie Posters


In doing research for entries for this blog, I came across another blog, Escape Into Life and an entry that featured movie posters for recent movies by Brendon Schaefer, a graphics designer.  You can see the posters here:

http://www.escapeintolife.com/showcase/brandon-shaeffers-movie-posters/

Some of the posters have an art deco look to the them, while others look like propaganda posters from World War II, yet what caught my eye on each of them is how Schaefer is able to tell a lot about a movie with very little in the way of illustration.  These aren’t your run of the mill Photoshopped/designed by the marketing department movie posters. They invite introspection, as opposed to “Huh? What’s that movie about?” (See Movie Posters That Make You Ask ??? July 15, 2010)

Schaefer says about his work, “There’s something to be said about distilling a central theme or idea of a film down to its core and translating it into a simple, iconic image. It’s a nice exercise that shows just how limitation can breed possibility and eliminate distraction…”

What a great idea, creating a movie poster around a “simple, iconic image”.  Granted, it won’t work for all movies, yet it was done for the 1989 film Batman and for the 2005 film The 40 Year Old Virgin and, if done right, it can be done for other films, as well.  Movie posters aren’t just advertising vehicles. There is room to be artistic without confounding the moviegoer. An injection of artistry that leads to some little introspection, in the end, is a good thing. After all, the more someone thinks about a movie, the more likely that person is going to see it.

So, powers that be in Hollywood, contact Brendon Schaefer and others like him and commission them to do some movie posters. You and millions of other people will be glad that you did.

Note: To learn more about Brendon Schaefer, go to: http://www.seekandspeak.com/

Source:
http://www.escapeintolife.com/showcase/brandon-shaeffers-movie-posters/

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One Response to “Less Is More—Even With Movie Posters”

  1. A Different Kind of Movie Poster « Just Movie Posters Blog Says:

    […] though I dealt with this subject before, (see Current Trends in Movie Posters, April 21, 2011 and Less Is More, August 18, 2010  ) I figured I would revisit it, because it is an interesting subject. In a […]

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